When you have an e-commerce site and want to get more traffic and sales on the Canadian market, you’re trying to maximize your sales. To increase your revenue, it’s important to optimize your conversion funnel which is measured through google analytics. A conversion funnel corresponds to the pathway traveled by a user to arrive at the shopping cart and then order their products, it s also depend on your goal setting so it you are thinking about getting your product on the cart or the buyer has to finish the purchase process.
This man full analysis of the traffic of the users of your e-commerce site is essential for optimizing your conversion rate which is the goal setting from the funnel and increasing your revenue for relevant traffic.
This crucial aspect of online sales has been the subject of many studies and analyses since last ten years, there are many strategies and important tactics for improving on your current results and also your conversion rate.
Here is a list of same points for improving your conversion funnel and getting more users to your goal :
Traffic is essential for ensuring a sales volume that corresponds to the objectives you’ve set in terms of sales. But if you want to double your sales, for example, you have the option of doubling your audience or doubling your conversion rate.
Let’s imagine that your shop receives 100,000 visitors per month and has a 0.5% conversion rate, which lets you generate around 500 orders per month.
If your goal is to reach 1000 orders per month, you have two possibilities:
Increasing the number of visits to your site is no easy task, and can take time or a great deal of money if you’re relying on advertising. However, if you work on your conversion rate and your purchase tunnel, you can quickly achieve significant improvements for a reduced cost that’s more sustainable over time.
Let’s imagine that you’ve achieved a 1% conversion rate by improving your funnel and that, simultaneously, you’ve succeeded in increasing your traffic to 120,000 monthly visitors, thereby generating 1200 orders per month. Without an increase in the conversion of your purchasing cycle, with these 120,000 visitors, you would only have generated 600 orders instead of 1200!
You can, therefore, see the essential interest in starting work today on your conversion funnel for your e-commerce website.